MARKETS AND CONSUMPTION TRENDS
Country profiles
Analyses of the global competitive scenario: production, consumption, international trade; analyses of target markets and the competitive positioning of Italian wines; description of investments made by the client company in the target markets; assessment of the coherence and effectiveness of the investments made in marketing and promotion: the results achieved
Consumer trends
Get to know consumers, consumption habits and preferences, socio-demographic profiles, willingness to pay, new trends, effectiveness of marketing strategy. Tools: consumer surveys (CATI, CAWI, etc.), Focus groups, Web and social media analyses.
Markets: Italy and abroad
Stakeholder consultation
Find out the opinions and get to know the forecasts of leading companies, buyers, importers and distributors in order to evaluate strategic factors that lead to the success of specific types of wine in international markets
Analyses of the e-commerce channel
Identification and monitoring of the positioning of wines in the e-commerce channel in the domestic or foreign market: prices, denominations, depth and extensiveness of the assortment, characteristics of individual wines sold. Analysis of changes in the profile of online wine buyers in Italy by territory and by type of wine consumed
CORPORATE STRATEGY & BUSINESS PLANNING
Economic-financial analyses
Analyses of the global competitive scenario: production, consumption, international trade; analyses of target markets and the competitive positioning of Italian wines; description of the investments made by the client company in the target markets; assessment of the coherence and effectiveness of the investments made in marketing and promotion: the results achieved
CMO marketing and promotion investments
Mercati: Italia ed esteri Get to know consumers, consumption habits and preferences, socio-demographic profiles, willingness to pay, new trends, effectiveness of marketing strategy. Tools: consumer surveys (CATI, CAWI, etc.), Focus groups, Web&social media analyses.
Markets: Italy and abroad
Business plans
Find out the opinions and get to know the forecasts of leading companies, buyers, importers and distributors in order to evaluate strategic factors that lead to the success of specific types of wine in international markets
STUDIES AND RESEARCH
Analyses of the supply chain
Understand the structure, the performances and the dynamics of the wine supply chain at regional, national and international levels through:
• analysis of the production, economic and employment aspects of the individual phases of the wine supply chain;
• the simulation of product and economic flows between the various stages of the supply chain;
• the elaboration of Reports on the supply chain for the valorisation and communication of related socio-economic values.
Impact assessments
Monitoring and impact assessments related to the regulatory framework of the sector through:
• analyses of the regulatory framework for the sector, the tools and resources that support the wine supply chain;
• simulations and assessments of the economic impact related to possible changes in the regulatory framework relating to territories and winery businesses;
• drafting of strategic documents for the definition of economic policy interventions in favour of the wine sector.
Strategic plans
Drafting of strategic plans for the development of wine-growing at the local / regional level through:
• analysis of the competitive scenario and of the opportunities existing on national and global markets;
• definition of the critical aspects of the local wine-growing system and competitive strategies to be pursued;
• technical assistance to identify the reorganisation processes and interventions that are necessary in order to achieve the objectives for the development and competitiveness of the regional wineries
TRAINING
Technical-scientific organisation of conferences and workshops on wine; training focused on the wine market delivered by the Wine Monitor team to companies, commercial networks, Consortia, Associations, Institutions
