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Winemonitor

WM Advanced

Wine Monitor offers ad hoc consulting services tailored on the client's specific needs and requests and based on the wide expertise of the Nomisma A&F unit team.

Advanced services, available on demand, include a wide range of products:

Company Assessment

M&A hypothesis to evaluate the real value of the target company; sale or purchase of the target company (or part of it); management of the company’s shares; competitors analysis; assessment of other companies; other activities related to the company’s assets; opening up to investors  

Business Plans

Assessment of the economic sustainability of: investments, new businesses, acquisitions; assessment of market entry opportunities; assessment of different investment options and future scenarios; building strategic guidelines to open a line of credit 

Monitoring report on the effects of CMO funds

Analysis of the global competitive landscape: production, consumption, trade; analysis of target markets and of the competitive landscape of Italian wines; description of promotional investments made by the Client in target markets; evaluation of the coherence and effectiveness of promotional investments made: target achieved 

Consumer Trends

Consumer’s behavior (by wine category, distribution channel, motivation, wine-brand, winery-brand, etc.); consumer profile by area of production, vine variety, quality designation (DOCG, DOC, IGT), wine-brand, winery-brand, price segment, etc.; Company&Brand (popularity, attributes, positioning, fidelity); launching new products; willingness-to-pay; effectiveness of communication; new trends (organic, biodynamic, ethical, sustainable, etc.). Wine Monitor carries out surveys in the following countries: Italy, Germany, UK, France, Scandinavian countries, Switzerland, other EU countries, USA, Canada, China, Japan, Russia, India, Brazil

Survey on other targets (retailers, producers, institutional stakeholders)

In-depth interviews to buyers, importers, retailers, to assess international markets successful strategies concerning specific product categories (area of production, vine variety, quality designation, wine or winery-brand); survey on companies belonging to a specific production area and/or members of a Consortium of DO producers

Elaboration of strategic plans for the wine sector, development at local/regional level

Analysis of the competitive scenario and of the current opportunities in the national and international market; definition of the critical aspects of the local vines and wine system, and of the competitive strategies to implement; technical assistance aimed at reaching development and competitiveness of regional wine companies by means of reorganization processes and interventions  

Benchmark analysis

Company performance VS sector/industry; financial and economic assessment (with specific analysis for cooperatives companies); dynamic analysis on economic and financial performances of companies/sectors/industries; assessment of the financial and economic impact of the company’s business organization (size, export capacity, product differentiation, etc.) 

Regulatory impact analysis

Analysis of the wine industry regulatory framework, tools, and resources; assessment and simulations of how any change in the regulatory framework might hit the company’s business; editing of strategic supporting materials aimed at defining economic policy interventions to back the wine sector 

Analysis of the wine industry supply chain at regional, national and international level

Analysis of production, economics, and employment, for each step of the wine supply chain (agriculture, manufacturing, distribution); reconstruction of physical and economic flows among the several steps of the supply chain; editing of supply chain Reports aimed at appraise and communicate the socio-economic value linked to the sector 

Workshop and training

Technical and scientific organization of conferences and workshops focused on wine; training activity concerning the wine market carried out by Wine Monitor team addressed to companies, business networks, producers’ Consortia, Associations, Institutions

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