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Winemonitor

 

Wine Monitor

Wine Monitor is Nomisma’s wine market intelligence tool, set up and designed to facilitate companies and institutions understanding the dynamics of the market, both at national and global levels. Wine Monitor was designed by Nomisma’s Agricultural and Food Research Unit, a team of experts specialised in economic analysis and consulting in the food and agricultural sector.

In such an ever-changing scenario, Wine Monitor is a must-have tool for businesses, useful both to undertake internationalisation processes and to reshape marketing strategies for the domestic market. Wine Monitor is the first platform providing facts and figures on the wine market, together with consulting services to support wine firms building their own business strategies.

Target clients

Companies in the wine sector, input suppliers, producers' associations, PDO/PGI consortia, banks, institutions, but also journalists, scholars and enthusiasts of the wine world.

Nomisma

Nomisma is an independent company that carries out economic research and consulting for businesses, associations and public administrations at national and international levels.
Today Nomisma is active in many fields of the economy – real estate assessments, urban regeneration, agri-food economics, territorial economics, social economy, technical assistance – offering its services to the public sector, private companies, banking groups and trade associations.

www.nomisma.it

Vision

Understand the wine markets by means of a cutting-edge tool that allows to answer all the companies' questions.                                                                                                                                                

Mission

Wine Monitor is an accurate and up-to-date market intelligence tool designed for wine companies willing to know and interpret the dynamics of an ever-changing market.

 

Our history

2003

wm2008

  The first edition of Wine Marketing – Nomisma publication on wine marketing in Europe – was published. Wine marketing analyses the strategic positioning of Italian wine in international markets. The markets considered are 9, in which strengths and weaknesses of the Italian wine are highlighted compared with the main competitors. In 2008 the second edition was published.
The publication won the international prize Cinelli Colombini 2009 and 2011, section “marketing in the wine sector”.
 

2007

Rapporto sul settore vitivinicolo Nomisma-Unioncamere

 

  Nomisma, in collaboration with Istituto Tagliacarne, published the Unioncamere Report on Italian wine industry. The publication shapes a framework of wine production in Italy and in the single regional areas, evaluating as well the socio-economic impacts of the wine sector in different territories throughout Italy.  

2011

ilvino oltre la crisi

 

  “Wine beyond the economic crisis” identifies the changes occurred in the last decade in the marketing strategies for the internationalization of wine industry companies.
Authors: Denis Pantini, Fabio Piccoli
The publication won the international prize Cesare Pavese 2011, section “wine in literature”.

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